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The history of Julius Maggi is a social history and an industrial adventure. It developed the patent “Kub bubble”. This pictogram was one of the origins of the current of painting initiated by Braque and Picasso, because Kub bubble and cubism are connected. Julius Maggi then invests in a department “literary and artistic publicity” and creates its first advertising film in 1912.
17.5 x 17.5 centimètres
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